Automotive industry trends 2020
We saw last year that global vehicle sales have plunged. The reduction in sales of passenger vehicles has been attributed to the rise in the usage of cab aggregators like Uber, Ola, Lyft, and many others. However, things are expected to improve in the years ahead with the integration of cutting-edge technologies and innovations in passenger vehicle manufacturing.
Due to the emerging IoT technology, car manufacturers are able to collect information about the drivers, the destinations, the routes they take, and traffic. It can also predict when the vehicle will require maintenance.
Current trends in the automotive industry
The following are some of the trends that will rule the automobile industry in 2020.
Remain connected: The customers these days want uninterrupted connectivity, whether they are at home or out on the road driving. In 2020 and years to come, connectivity does not only mean staying connected via mobile phone, home, and office but also in their vehicles.
The driver can stay connected to their favorite TV show, movie, music, apps, etc. The kids, too, can stay connected to their games.
Cars equipped with WiFi are rapidly becoming a trend. In 2020 and down the line, every car will have this feature rather than it being part of an upgrade.
Full autonomous vehicle: Car Manufacturing companies are continually seeking for fully autonomous vehicles. Many automobile companies like Tesla and others are showing their expertise in developing level 4 fully autonomous cars. However, it is a long way to go before average customers consider buying these vehicles.
Nevertheless, in the years to come, it is expected that we will see a revolution in this space where major players will jump in this race to produce these vehicles. Many chipmakers and automobile companies will join hands for making superior vehicles that are fully automated.
Superior Customer Service Experience in Car: We have experienced in the past that the navigation and the voice control systems that delay in responding to our commands. Users have experienced glitches while trying to make it do what they want it to do.
However, companies are making efforts to enhance the customer experience by integrating new and advanced technologies into it. For example, systems like Apple Car Play will mirror what is there on the iPhone, enabling a swift transition between phone and car.
Remote updates: Users in the future do not have to visit local mechanic shops whenever any maintenance issue arises with the vehicle.
Due to always-on connectivity, manufacturers, using remote access will provide technology updates, safety updates, and other information for which one had to visit a mechanic earlier.
It will make maintaining a car effortless and will save the customer from the trouble of visiting a mechanic every time the engine light in the car gets turned on.
Anticipatory maintenance: Drivers no longer have to keep track of the time and distance traveled by car, when to go for an oil change, and other issues. Today cars retrieve a sea of data and transfer them to the cloud for processing.
Due to this, the drivers are alerted of the potential glitches they might encounter in the future, for example, a problem with the engine, malfunctioning of the brakes, or tail light not functioning, etc.
It is one of the most valuable features that car manufacturers came up with that is making driving hassle-free and convenient for the drivers.
Security: Today, a multitude of data are being collected from the drivers. The drivers, on the other hand, have limited knowledge about the impact that this data could have if it reaches the wrong hands.
No second thought is given before we sync our smartphones with a recent rental car. Likely, most of them do not have an inkling that parts of their vehicles, including brakes, engine, steering, etc. are hackable.
Therefore safeguarding and securing this data should be of prime importance for both manufacturers and drivers.
We may see in years to come to an education campaign regarding automotive safety awareness being imparted to users. At the same time, manufacturers must be pushed to make data protection their priority.
Personalized experience: With the advent of AI and the Internet of Things to personalize, the experience has become much more comfortable. From adjusting seats, mirrors, radio, air conditioning, etc. AI could read your mood and notify if you are feeling sleepy or distracted. It will make the rides convenient and journey safer.
Companies are embracing digital innovations and technology to make driving comfortable and enjoyable for the riders. In the coming years, we may see manufacturers integrating advanced changes that will augment the convenience and result in superior performance.